A Journal exploring the value of plants and flowers

Let it Grow explores the value of plants and flowers to encourage happier and healthier city living


Let it Grow was founded by floral enthusiast Silke Tijkotte. While working at Royal FloraHolland, she was determined to find a way to encourage entrepreneurship and creativity within the floriculture sector. Through our online magazine and by supporting green entrepreneurs, we work to fulfill our mission to encourage greener cities. Together with universities and institutions, we ensure our articles are scientifically accurate and up-to-date.

Our mission

We know that we can drastically improve the quality of our urban lives with the increased presence of green in cities. By launching a platform to expose the value of plants and flowers for city living, we contribute to creating healthier and happier urban lives.

Our Team

Franklin de Bekker
 – Vandejong

Lead Strategy & Projects

Frank Fondse


Robert-Jan den Hollander

Legal Support

Ilona Kemps


Irene Rompa

Lead Entrepreneurs

Georgie Sinclair – Vandejong


Cyril van Sterkenburg
 – Vandejong

Communications & content strategy

Silke Tijkotte

Lead & Founder Let it Grow

Madelon van de Ven

Sector Relations

Angelique Dijkhuizen

Social Media Manager

Jacintha Scheerder


Joline van Berkestijn

Lead Communications

Kelsey Lee Jones

In-house editor

Contact us


Visit us

De Groene Bocht
Keizersgracht 452
1016 GD Amsterdam

For the press

If you’re writing about Let it Grow, head this way to find background material, the latest press releases, press contacts, and visual assets.


Let it Grow & Vandejong Creative Agency

Creation, content & design
Vandejong Creative Agency

Website production
Van Ons

Pr agency
Hagens PR

Royal FloraHolland

The materials, images and information on Let It Grow were made to be shared. We love what we do and encourage others to spread the ideas and join us in our enthusiasm. A movement is made by the many, after all. When sharing our content, we do ask you to give appropriate credit and link back to the original location. You can copy and share the material in any medium or format in its original form, but alterations to the original material are not allowed. For commercial use of our or any third-party content, permission must first be granted.