Let it Grow says farewell after two wonderful years. Read how we built our innovation platform here Created with Sketch.

Let it Grow explores the value of plants and flowers to encourage happier and healthier city living

About

Let it Grow was founded by floral enthusiast Silke Tijkotte. While working at Royal FloraHolland, she was determined to find a way to encourage entrepreneurship and creativity within the floriculture sector. Through our online magazine and by supporting green entrepreneurs, we work to fulfill our mission to encourage greener cities. Together with universities and institutions, we ensure our articles are scientifically accurate and up-to-date.

Our mission

We know that we can drastically improve the quality of our urban lives with the increased presence of green in cities. By launching a platform to expose the value of plants and flowers for city living, we contribute to creating healthier and happier urban lives.

Silke Tijkotte


Lead & Founder

Joline van Berkestijn

Lead Communications

Irene Rompa


Lead Entrepreneurs

Franklin de Bekker


Lead Strategy & Projects—Vandejong

Cyril van Sterkenburg


Communications Strategy—Vandejong

Danny Klijn

Business Lead

Madelon van de Ven

Sector Relations

Georgie Sinclair

Managing Editor—Vandejong

Ilona Kemps

Producer

Robert-Jan den Hollander

Legal Support

Frank Fondse

Finance

Everyone involved

ROYAL FLORAHOLLAND

Angelique Dijkhuizen, Anneke Veldman, Cees Hoekstra, Charlotte Schmittmann, Danny Klijn, Frank Fondse, Gerhard van der Bijl, Heleen Suèr, Ilona Kemps, Ina Tillema, Irene Rompa, Jacintha Scheerder, Joline van Berkestijn, Joris Olde Kalter, Karin de Jong, Kelsey Lee Jones, Laurens Lijding, Lucas Vos, Madelon van de Ven, Robert Webster, Robert-Jan den Hollander, Sandra Leffers, Shari Klein, Shelly Chen, Silke Tijkotte, Soraya Odendaal, Vitas Kersbergen

VANDEJONG CREATIVE AGENCY

Anne Dilven, Barbara Hennequin, Bas van Bentum, Benjamin Earl, Carla Groen, Cyril van Sterkenburg, Dominiek Kampman, Eef Prins, Ewoud Assen, Franklin de Bekker, Gemma Copeland, Georgie Sinclair, Isabelle Vaverka, Jonas Kooyman, Kristina Foster, Lena Bril, Maaike Besseling, Maarten Essenburg, Maartje van Laarhoven, Margot van der Krogt, Menno Liauw, Nina Couvert, Pjotr de Jong, Roos Haasjes, Sjoerd Fit, Steven Lenoir and Suzanna Knight

CONTRIBUTING DESIGNERS

Bart de Baets, Sander Crombach, Sandra Kassenaar

CONTRIBUTING WRITERS

Alicja McCarthy, Charlie Clemoes, Sophie Wright

PHOTOGRAPHERS

Abel Minnée, Ann Woo, Ashley Lewis, Bob van der Vlist, Brandon Tauszik, Catharina Gerritsen, Corey Olsen, Danielle Jansink, David Brandon Geeting, Florian Braakman, Guus Kaandorp, Harry Brieffies, Isolde Woudstra, Jaap Scheeren, Jake Kenny, Jussi Puikkonen, Katharina Poblotzki, Lauren Maccabee, Lonneke van der Palen, Lotte van Raalte, Maarten Nauw, Marie Wanders, Marta Vargas, Matteo de Mayda, Maxime Cardol, Nick Helderman, Noortje Knulst, On a hazy morning, Prarthna Singh, Robert Rieger, Sanja Marusic, Sebastian Boettcher, Sophie Wright, Timothy O’Connell, Valentina Vos, Valery Rizzo

FILMMAKERS AND ANIMATORS

Frances Rompas, Jeroen Dankers, Jordi van den Berg, Jurian Vermoolen, Jurriaan Hos, Mitchel Tan, Nicky Maas, Simon Francois

ILLUSTRATORS

Aart-Jan Venema, Camilla Perkins, Édith Carron, Elena Boils, Gemma Pauwels, Karst-Janneke Rogaar, Mélanie Corre, Merijn Hos, Stephanie F. Scholz

VAN ONS

Do Kriek, Gauke Tijssen, Jarno van den Berg, Leon Overbeek, Lex Dekker, Robbert Imhof, Sebastiaan Bloemendal

PRINTERS

Ron Schuring, Hans Peereboom

INCUBATION PROGRAMME

Arthur Tolsma, Bart Doorneweert, Gerwin Hoogendoorn, Jurriaan Rogaar, Michael van Lier, Robbert van Geldrop, Ruben Nieuwenhuis, Toon Branbergen

CLASS 1

Bennie Meek, Els van Veenhoven, Emma Hagedoorn, Ermi van Oers, Eva Coosje van der Velde, Ewout Goldberg, Jan Gerard Snip, Kelly Ferwerda, Marco van Noord, Martijn Lukaart, Mats Rietdijk, Mila Van de Wall, Nick de Ronde, Rene Voogt, Sabine de Milliano, Suzanne van Straaten, Tolga Paksoy, Toon Roozen, Vincent Wittenberg

CLASS 2

Bianca Baldacci, Bow Evers, Frank Berbée, Giulia Cavalli, Heinrich Gräbig, Ilja Bakx, Iris van Vliet, Jan Fendel, Jos van Beuningen, Katie Cooper, Lana Novak, Lance Legal, Laurens Mulder, Maidie van den Bos, Sarah Fendel, Sophie Berbée, Steven Jenkins, Valentina Sechi

ARTIST GRANT

Elspeth Diederix

TRAINERS CLASS 1 & 2

Arthur Tolsma, Bart Doorneweert, Douwe Wester, Edouard Dopper, Gerwin Hoogendoorn, Joachim Blazer, Mark Schiefelbein, Menno Weij, Olivier Karg, Otto Freijser, Paul Musters, Paul Voorn, Rene Voogt, Robbert van Ede, Robbert van Geldrop, Sebastian Hamers, Sepp Eeman, Tom de Kleijn, Ton van ‘t Noordende

JURY MEMBERS

Albert Haasnoot, Anne-Mieke Eggenkamp, Eiso Vaandrager, Frans Nauta, Ghezal Kakar, Harry van Dorenmalen, Jeroen Meinders, Joachim Blazer, Katja Berkhout, Leanne Poot, Marcel van der Hoeven, Mariska Foppen, Michiel van Veen, Pjotr de Jong, Robbert van Geldrop, Ron Toet, Ruben Nieuwenhuis, Sarah Hagens, Servaas van der Ven, Tijl Hoefnagels, Toon Branbergen

HAGENS PR
Florence Vollebregt, Inge de Frank, Sarah Hagens, Yuki Kho

SPECIAL THANKS TO

Aad van den Enden, Albert Haasnoot, Annemieke Roobeek, Benny Tijkotte, Bert Buizert, Catherine Clercx, Cees Hoekstra, Colette Olof, Dirk van der Beek, Edo Noppert, Emile Verbeek, Gabrielle Fabbro, Harald Elderenbosch, Henri Potze & Karolien Tesselaar-van Tilburg, Jurriaan Rogaar, Karin van der Eijk, Mariska Foppen, Martijn van Noort, Michiel van Veen, Marco van Herk, Petra de Munck, Piet Briët, Reinier Weerman, Remco Janssen, Robbert de Haan, Robin van der Knaap, Sander Kroll, Stephanie Yagoubi, Tim van Berkestijn, Vinay Dharampal, Yp Kroon

AND A BIG THANK YOU TO EVERYBODY THAT HELPED US GROW!

In the media

&C, About media, Adformatie, Agri Holland, Algemeen Dagblad, Amsterdam Economic Board, Amsterdam FM, Amsterdam Smart City, Barts Boekje, Bloem & Blad, Bloemen Planten Nieuws, BNR, Boncolor, Daily Cappuccino, De Bloemenkrant, De Boomkwekerij, De Financiële Telegraaf, De Telegraaf, Elsevier Juist, Flora News, Fonk Online, Fontanel, FunX, Grazia, Greenport Aalsmeer, Groen Vandaag, Harpers Bazaar, Het Parool, Holistik Magazine, Holland Herald, HRBase, i-D, Vice, Kas Sierteelt Net, Leapfunder, Libelle tuinspecial, Linda., Mama Botanica, Marie-Claire, Marketing Fuel, Mooiwatbloemendoen.nl, Motherboard, Mixed Grill, Nieuwe Oogst, NRC Handelsblad, nrc.next, NSMBL, PechaKucha, Plantenfestijn, Planthoarder, PlantsOnPink, Silicon Canals, Stad+Groen, Startup Juncture, TGTHR, TKI-TU, Tuin en Landschap, Tuinzaken, Uitkrant, Urban Jungle Bloggers, Vakblad voor de Bloemisterij, Vogue, Your Little Black Book

Online reach

8.000.000

People reached in over 45 countries

70.000+

Website visits

1000

Subscribers to the sector and consumer mailing lists

200.000

Unique web-page views

Offline reach

4000

Visitors to Let it Grow’s Greenhouse Festival

 

18

Events hosted

 

15

Startups supported

2200

Visitors to the concept store

 

300

Professional connections facilitated

 

1

Artist supported

Community

3900

Instagram followers

 

500

LinkedIn followers

22.000

Facebook followers

Creative network

36

Photographers

9

Illustrators

13

Writers

 

8

Filmmakers and animators

For the press

If you’re writing about Let it Grow, head this way to find background material, the latest press releases, press contacts, and visual assets.

Colophon

Concept
Let it Grow & Vandejong Creative Agency

Creation, content & design
Vandejong Creative Agency

Website production
Van Ons

Pr agency
Hagens PR

Initiator
Royal FloraHolland

Copyright
The materials, images and information on Let It Grow were made to be shared. We love what we do and encourage others to spread the ideas and join us in our enthusiasm. A movement is made by the many, after all. When sharing our content, we do ask you to give appropriate credit and link back to the original location. You can copy and share the material in any medium or format in its original form, but alterations to the original material are not allowed. For commercial use of our or any third-party content, permission must first be granted.