Let it Grow says farewell after two wonderful years. Read how we built our innovation platform here Created with Sketch.

Grow hope, trust and focus at Amsterdam CS


Words by Suzanna Knight

Photos by Maarten Nauw

Let it Grow’s first concept store opened its doors to the public on 7 September. Far from a regular plant store, Let it Grow CS is a full experience, inspiring visitors to discover the effects of the natural world on their busy urban lives. These ‘effects’ will be for sale in the shape of limited edition seed packages that help you grow Focus, Hope and Trust.

“Living in a city can have a negative effect on your stress levels, immune system, and your ability to focus and pay attention. Scientific research has shown that being around nature and plants and flowers can greatly improve your mental and physical health, even in an urban setting,” says Jacintha Scheerder, head of Intelligence at Let it Grow. “With 70 per cent of the world’s population living in cities by 2050, finding new ways to create healthier and happier urban lives is increasingly important.”

Visit Let it Grow CS at the newly opened Amstelpassage at Amsterdam Central Station. Open daily from 11:00 – 19:00 until 30 November.

Read more about how plants and flowers improve our wellbeing here:

A Greener Education

Gardening as Therapy