Let it Grow says farewell after two wonderful years. Read how we built our innovation platform here Created with Sketch.

Meet our Incubation Programme participants for 2017/18


Words by Kelsey Lee Jones

Photos by Elisabeth Lanz (header - Clorofille)

We're thrilled to announce our eight selected startups that will be part of our second Incubation Programme, beginning on 31 October. Welcome ‘Class 2’, an inspiring group of international innovators and teams, all with one mission: to encourage urban green ideas to flourish, with the help of Let it Grow.

Head of Let it Grow Entrepreneurs Irene Rompa expressed her joy in heading the programme for the second time and coming through with another strong startup selection: “I’m super excited about this year’s selection, half of the teams are international”. She also commented on the great diversity: “We have everything from initiatives focused on sustainability by preventing needless waste, to educational concepts, edible products and technological innovations powered by artificial intelligence experts – which is very interesting. There’s something for everyone, I’m looking forward to seeing them grow and scale in the next five months”.


Selected startups for 2017/18


BloemenStorm (NL)

Bloemenstorm finds a way to recycle flower bulb waste across the Netherlands. Delivering a continuous flow of blooming flower boxes through a subscription service to institutions and companies in the city.


Bloesembar (NL)

Bloesembar stirs up delicious drinks and alcoholic syrups, using wild scented flowers, aromatic herbs, fruits, seeds and leaves. All foraged from urban and rural uninhabited surroundings.


Bloombox Club (UK)

Bloombox Club is a plant delivery service linking plant care with well being that offers a variety customisable subscriptions for both indoor and outdoor plants so that we can all enjoy nature regardless of the living situation.


Blumixx (Germany)

Blumixx is offering the easiest green solution in the city.  A custom-made ‘Blumixx Bag’ made from a substrate-filled organic textile net. It comes full with flowering plants to fit in any flower box and is available through subscription. 100% hassle-free gardening. 


Clorofille (Denmark)

Clorofille offers urban do-it-yourself agricultural kits to grow greenery in our cities. Growing plants with their kits give you soap, drinks or gourmet edibles. They also organise experimental workshops, using plants to make everything from musical instruments to candy.


Mama Botanica (NL)

Mama Botanica is inspiring an audience of millennials to do more with green through the world of social media. The team share vast knowledge about plant care and provides online and offline workshops and tutorials.


Overlap (US)

Overlap is an early stage plant technology company developing artificial intelligence to solve industry problems. They have designed an app that has the ability to identify plants in the wild, and provides the option to have them delivered to your home – simply snap, identify, and purchase.


The Flower Family (NL)

The Flower Family are on a mission to ‘flower a better world’. They’re achieving it through an online flower service that brings fresh flowers directly from honest growers (with distance to the labour market) directly to doorsteps – hand-delivered by thier ‘Flower Rangers’ on electric bikes.

Mama Botanica

2016 alumni 

Last year’s incubation participants have already been making major steps in positively influencing urban life through flowers and plants. Living Light, the start-up that developed a lamp powered by plant energy won the ‘Border Sessions Award’ and was nominated for the Dutch Design Award. Founder Ermi van Oers will speak at TEDxAmsterdam, and the request of the municipality of Rotterdam, the Living Light team will develop a city garden where energy and lighting come from the plant source.

Sprinklr picked up € 150,000, with close involvement of Let it Grow at an investment round.

ConnectedGreen won the ‘Best Idea Plantarium 2017 Award’ and is a finalist at the Accenture Innovation Awards.

The Flower Family
Bloemenbar and Bloombox Club

Big congratulations to all teams.

Our Incubation Programme will officially begin on the 31st October, starting with a two-week boot camp, in which an additional five international startups will also participate. Check back to follow the journey.