A Journal exploring the value of plants and flowers
08-03-2018 Incubation Programme

Join our DemoDay!

Words by Kelsey Lee Jones

To celebrate the end of our second Incubation Programme, we're hosting a DemoDay to present the entire journey to you. Our eight startups, as well as our artist-in-residence Elspeth Diederix, will share their successes, challenges, and where they're currently at. Come join us for a chance to experience something brand-new, be inspired, gain knowledge, and make meaningful contacts.  

In an intimate setting, these nine young, creative and talented teams, from five different countries will share their knowledge and insights during the afternoon. We’ve invited a journalist to interview them and to get to know to the ways in which the floriculture sector is being affected by developments in augmented reality, social media, new consumer products, and waste prevention. Got a question? The floor will be open for the audience to join the conversation.


12:00 Doors open, delicious lunch
13:30 Doors close
14:00 Startup teams and artist-in-residence take the stage
15:30 Networking drinks and an exploration of the theatre in which the teams will exhibit


The event will take place at the Westergastheater at the Westergasfabriek in Amsterdam, which will be transformed into a green jungle.


As well as offering the chance to connect with our own startup talents, we’ve invited many interesting contacts and green enthusiasts from the sector. When you register, you’ll be asked which of our startup teams are of most interest to you, so the networking can be of most value.


You can read more about what each of them is working on here:

The Flower Family


Bloombox Club


3co (FKA Overlap/Jungle on Demand)


Mama Botanica


Artist Elspeth Diederix


Please contact silke@letitgrow.org to request your invites.

If you’d like to bring someone who you think could be of value to the startup teams, let us know. And do so before 19 March!


See you on the 22nd!

Incubation Programme startups

Request your invite