Let it Grow says farewell after two wonderful years. Read how we built our innovation platform here Created with Sketch.

Let it Grow’s Open Conference


Words by Kelsey Lee Jones

Photos by Maarten Nauw

We invite you to our Let it Grow Open Conference at Freedom Lab Amsterdam on the 7th of November. A peer-to-peer learning day, connecting people in the floral industry with different backgrounds, but common goals, to help each other and gain practical insights.

We'll bring together


  • Industry leaders and experts in the floriculture sector
  • Startups from and alumni of Let it Grow’s Incubation Programme
  • Entrepreneurs working with flowers and plants and/or on greening cities
  • Thought leaders on topics such as Lean Startup, Design Thinking, Growth Hacking and UX.

Speakers and ambassadors

Silke Tijkotte

Founder of Let It Grow.


Bob Jansen

Founder of Firmhouse and Lean Startup expert. Bob works with both startups and corporate innovators to minimise risks in their plans via experimentation, making ideas testable and moving teams towards actions are the main results of his work.


Michiel van Veen

Director Supply Chain & Operations of Royal Lemkes, Europe’s leading supplier of plants to large-scale retailers from various sectors, including DIY chains, garden centres, discount supermarkets.


Suzanne van Straaten

Founder of plant delivery service Sprinklr.co, alumni of the first Let It Grow incubation program.


Michiel Roelse

Director of Topsector Tuinbouw & Uitgangsmaterialen.


Jacintha Scheerder 

Futurologist at WE THE FUTURE & Lead research at Let it Grow.

An unconference means that you set the topics based on your challenges or knowledge.

Preliminary schedule

We start the day by setting the schedule together. The rest of the day is parallel tracks of short sessions. You’ll meet people engaged in a range of related fields—all sharing their experience in the name of progressing the state-of-the-art. Over 95% of the participants leave with actionable insight that they apply within a week or less, and most make long-lasting connections to collaborators and advisors.


10:00 – Welcome and registration

10:30 – Planning session

11:00 – Block #1: Five parallel sessions

11:40 – Block #2: Five parallel sessions

12:20 – Lunch break

13:00 – Update on planning

13:20 – Block #3: Five parallel sessions

14:00 – Block #4: Five parallel sessions

14:40 – Block #5: Five parallel sessions

15:20 – Block #6: Five parallel sessions

16:00 – Closing session and drinks


We’ll provide complimentary coffee, lunch and drinks at the event.

This event is powered by TKI-TU.


Buy your tickets here