Let it Grow says farewell after two wonderful years. Read how we built our innovation platform here Created with Sketch.

Recap: DemoDay 2018


Words by Kelsey Lee Jones

Photos by Maarten Nauw

As our Incubation Programme drew to a close, we hosted a celebratory DemoDay to present the journey and to launch our entrepreneurs into the sector. Our eight graduating startups, as well as our artist-in-residence Elspeth Diederix, came together for one last time at the Westergasfabriek. 300+ industry players came to witness the startups discuss their projects in an on-stage interview format and had the opportunity to connect with them one-on-one in an exhibition space.

Launching the startups into the floriculture sector

For this year’s DemoDay, we returned to Westergasfabriek in Amsterdam, we transformed the Westergastheater into a green jungle and a place for eight graduating startups to shine. By giving the floor to the startups and our artist-and-residence for the day, they gained valuable exposure whilst being shown in the best possible light. Guests and participants had the opportunity to connect with them, gain new insights, and build meaningful contacts.

Irene Rompa introduced the day by taking us back to September 2017: “It was late at night at the office, I opened up my laptop to see how many startups had applied for the second Incubation Programme, 69 entrepreneurs from over the globe. 69 startups who work with flowers and plants in new ways!”. She continued, speaking of the inspiring journies of the eight selected startups and congratulated them on their graduating day.

Presenter Froukje Jansen took over to introduce our startups, and our artist-in-residence Elspeth Diederix, in an on-stage interview format, a refreshing approach and an alternative to the traditional business pitch. Afterwards, those from the audience had their opportunity to connect one-on-one with the startups and our artist-in-residence, get close to their projects and services in a dedicated exhibition space.

"We started a movement that is unstoppable".

A celebration of the journey

DemoDay also offered a chance for celebration, reflection, and rounds of flowered bouquets, marking the end of our Incubation Programme, and the two-year journey of Let it Grow. Let it Grow’s founder Silke Tijkotte closed the day by thanking all that have been involved with the programme and all who are part of the mission of inspiring a new green movement.

Growing green cities together – Let it Grow Entrepreneurs.

Startup journeys

The faces of DemoDay