A Journal exploring the value of plants and flowers

Floom

Floom is working to revolutionise the act of sending flowers by supporting local artisans and offering seasonal bouquets. Their website is an online destination for everything floral, allowing customers to order carefully curated bouquets easily.

Floom focuses on seasonal flowers from local florists, positioning itself as a platform for the latter to sell their goods online. Besides a flower marketplace, the website also functions as an inspirational online magazine that provides a new perspective on the power of plants and flowers and the natural world, and its connection to that of city dwellers.

Category
Flowers
Interiors
Type
Company
Founded by
Lana Elie
Founded in
2015
Website