Let it Grow says farewell after two wonderful years. Read how we built our innovation platform here Created with Sketch.


Wildernis was created by Mila van de Wall and Emma Hagedoorn, who turned their passion for plants into a thriving business. Wildernis is a cosy shop where you can immerse yourself in a green, plant-filled lifestyle and get inspired. You can sit down, order a great coffee, flip through various plant books and chat with the shop owners – the experience is far more than mere shopping. The mission goes far beyond shopping as well. The shop is the home base for a mission to make the city greener, healthier, and happier. For us people, but also for the birds and the bees and all other living and breathing city creatures. In the future, Wildernis will be working together intensely with other green professionals and organisations, setting up projects, and organising and hosting courses and workshops about plants, nature and urban gardening.

Part of Incubation Programme
Founded by
Mila Van de Wall & Emma Hagedoorn
Founded in
Photo via wildernisamsterdam.nl