Call for Incubation Programme 2017 - 2018 is now open


Facilitating businesses and projects working with plants and flowers

Our mission is to facilitate green innovations that work with plants and flowers to improve city living. We provide them with the tools needed to let their enterprises grow. The application for our next Incubation Programme opens on 10th May, 2017.

How we started in 2016

Incubation Programme

Seven teams received €10,000 seed funding and entered a five-month programme that included weekly training and dedicated mentorship.

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Broker Services

Let it Grow continually creates crossovers between innovators and floriculture-industry experts.

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Artist Grant

Let it Grow Lab offered a €10,000 grant to an artist who is changing our perspective using plants and flowers in their work.

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Incubation Programme Calendar 2017

  • May 10
    Application opens

    Start of the application period for our 2nd Incubation Programme

  • Sept 10
    Application closes

    Last day to submit green ideas

  • Sept 17

    Our jury pre-selects applicants for Selection Day

  • Sept 29
    Selection Day

    Selected participants pitch their companies to a jury

  • Oct 10
    Class 2

    Selected startups are announced

  • Oct 27
    Onboarding Weekend

    A weekend away for the selected teams and Let it Grow team

  • Oct 31
    Start Incubation Programme

    Startups start their months of training

  • March 25
    Let it Grow's Greenhouse Festival

    Class 2 presents itself and its progress

Meet Class 1

Check out the entrepreneurs from the first Incubation Programme

What the teams are saying

“We’re very pleased and grateful to have been selected for Let it Grow Lab’s Incubation Programme. We look forward to exchanging ideas with the mentors, the other teams, and potential customers. And above all, we can’t wait to completely turn the floriculture industry on its head.”
Martijn Lukaart Gardian
“We’re very happy to be part of the Incubation Programme. Thanks to Let it Grow’s network, expertise and guidance, it will be easier to achieve our ambitious goals. It's also great to see that our missions are so similar.”
René Voogt ConnectedGarden
“We've followed Let it Grow from the start and share their dream of creating a greener city. We are very happy to be one of the lucky few that will get support, funding and access to so much knowledge via the Lab. We're ready to take the next big steps together with Let it Grow!"
Suzanne van Straaten Sprinklr
“As a recent graduate, it’s such an honour to be selected for Let It Grow Lab’s Incubation Programme. I’m one step closer to realizing my dream, which is to bring this magical technology into homes and allow people to experience ‘living energy.’”
Ermi van Oers We Umbrella