A Journal exploring the value of plants and flowers
7 min read Entrepreneurs

Recap: Greenhouse Festival

Words by Georgie Sinclair

Photos by Maarten Nauw

The cherry-blossom lined path was not the only part of Westerpark that sprang to life earlier this month. On one of the first sun-soaked Sundays of the year, the Transformatorhuis was converted from a vacant warehouse into a plant-filled emporium of green wonders for Let it Grow’s first Greenhouse Festival.

The goal?

To gather our favourite Green pioneers under one roof to demonstrate how plants and flowers are being used to shape happier and healthier cities. We might be ruled by our demanding agendas and hectic lifestyles, but every participating business has found a way of using plants and flowers to alleviate urban stress, add value to our lives and improve our cities. Our role was to harvest this information to show visitors that making green decisions in the city is not the impossible task that it might seem. In fact, it’s fun, enriching and invigorating.

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See. Touch. Taste. Learn.

Armed with over 2000 plants and 27 participating businesses, the Transformatorhuis was launched into the future for a day of green-fingered fun. Highlights included our Green Lab which served as the central intelligence centre with Greeny Leeks offering tips and tricks for plant owners without a green thumb. Bloesembar served up the best-blooming drinks in town with their flower-infused cocktails. The 7 teams from our Incubation Programme presented their innovations and prototypes, some of which were launched to a consumer audience for the first time. Our workshop programme offered practical knowledge on plant care and cultivation, compost making, and, to keep our younger audience involved, floral headdress making.

Success?

Over 3,700 guests leapt into a world of urban green living with us on 2 April, which sent us one very clear and promising message: we’ll see you next time!

"Wow, this is like plant heaven!"

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